28 March 2025
Garret Bedrin : Partner at The Bedrin Organization
Garret Bedrin shares how sales, retail DNA, and mixed-use strategies drive real estate growth with projects like Salons by JC and Hedges at Hawthorne.
Ferdi Roberts, Garret Bedrin
51 MINS
Ferdi Roberts interviews Garret Bedrin of the Bedrin Organization on moving from sports business to multi-generational real estate. Garret explains how a sales-first mindset, retail DNA, and mixed-use strategy power projects like Hedges at Hawthorne and Salons by JC.
Key Topics
A fast tour of the moments and methods that shaped Bedrin’s approach, experiential selling, disciplined capital, and “highest and best use.”
Key discussion areas include:
Sales Foundation: From Nets ball boy to Warriors ticket sales, pipeline, tours, conversion.
Retail Roots: Allied Office Products and a customer-first service culture carried into landlording.
Mixed-Use Repositioning: Shrinking excess parking; adding multifamily and storage to bolster surviving retail.
Salons by JC: Beauty coworking (20–40 suites) that lifts PSF rents and creates local ownership opportunities.
Capital Stack: Family legacy assets vs. GPLP value-add deals (prefs, waterfalls, 3–7 year holds).
Hedges at Hawthorne: From big-box fallout and litigation to 117 units, 120k SF storage, and fitness-anchored retail.
What You’ll Learn
Listeners will gain:
How experiential sales tactics from sports translate to real estate growth.
A simple framework for highest and best use across retail, apartments, and storage.
Why beauty coworking can de-risk tenancy and boost NOI.
The essentials of friends-and-family GPLP deals and hold strategies.
Tactics to navigate entitlements and politics on complex sites.
